An art viewing app that increases art knowledge and interest all while increasing in-person museum satisfaction.
GalleryPal
Deliverables
Competitive analysis, UI/UX
Timeline
5 day Google Venture Sprint
Tools
• Figma
• Photoshop
• Procreate
• Zoom
My Role
UX Designer
Problem
Customer experience and satisfaction viewing art at museums and galleries is suffering
OVERVIEW
GalleryPal Goal
GalleryPal wants to improve customer satisfaction when viewing art in a museum or gallery without losing the in-person experience.
Outcome
A personalized art guide app that provides context through bite-size digestible facts, making any museum trip worthwhile.
DAY 1
Understanding the problem
Primary Research
GalleryPal provided:
Research brief
Museum guide expert interview
“Angela” a user persona based off their research
Museum visitor quotes
Pain points
Museum visitors:
Lack context
Overwhelmed by sea of information
Feeling stuck in group tours
Unaware of artist’s inspiration and techniques
Museum guide interview
Art tour guide at The Museum of Natural History
Common themes in museum tours:
Intrigue from fun-facts of unknown artists life, inspiration and context of work
Tragedy and adversity connects visitors to artists
Understanding artists perspective and intention puts visitors in awe, and contemplation
Persona
“I don’t need to know everything, i just don’t want to feel like I was missing out on something”
Competitive Analysis
I played with 3 museums apps and 2 non-museum apps to understand and know what is the industry standard. Learnings:
Listen or watch a video instead of reading
Art located via GPS
Augmented Reality from Google
Interactivity and engagement through gamification with photo filters, and trivia
Insights
Bite-size facts
Create immersive experience by showing minimal information
Freedom
Provide an easy journey from one art piece to another
Personal connection
Dedicated section to jot new ideas, perspectives and feelings arise.
Mapping the journey
How might we consume bite-size content in a meaningful and thought-provoking way?
OPPORTUNITY
DAY 3
Storyboard
Building and developing the concept in a cohesive and high-level flow.
DAY 2
The solution sketch
Competitor lightening and crazy 8’s sketches defined a solution sketch that helped with the story board foundation.
DAY 4
Prototype solution
The prototype helps museum visitors in the following ways:
Quickly learn through bite-size content about artists and their work
Connect with artwork in a way that’s meaningful and document it
DAY 5
Testing and validating the solution
1 round of 5 moderated interviews
Issues
Scan confirmation
Why does a scanned pic need confirmation? Most testers were confused, they wanted see more on the art they scanned.
Learning more about an artist
Testers didn’t gravitate to the colorful thumbnails, they wanted to read more on the summary and tapped on bio instead of inspiration thumbnail.
Documenting thoughts and feelings
All testers wanted to know how to write out their thoughts on art and their museum visit.
REFLECTIONS