Download
PAOLA PALACIOS
UX Designer • Visual Designer
WORK EXPERIENCE
Jr. UX Designer | The PCA Companies
November 2023 - July 2024
Supported the Creative Director on several UX projects ranging from beauty products, food beverage, and skin care.
Supported the UX process from ideation to developer hand-off
Collaborated with Marketing analyzing analytics
Collaborated on ideation, wire framing, and implemented best UX practice
Assisted with photo-retouching, creating graphics and light video editing
Product Designer, Design Systems • Freelance | Meze
January 2023 - November 2023
Lead Meze’s design system initiative.
> Wireframing > Prototyping > Competitive analysis > Figma
Visual Designer • Freelance
April 2012 - Present
Businesses: Urban Dove, Pergola Roof, Mezuka, Green Mossa, Cellairis, LM Cafe, Mexican Festival, Harlem Community Justice Center, NJ Semiconductor
Designed Print and Digital Marketing Campaigns for B2B and B2C businesses in the food, non-profit, and outdoor home/office space. All businesses acquired brand awareness, and higher PPC increasing sales.
> Print/Digital design > Branding > Marketing
UX Designer • Internship | Propel
July 2021 - August 2022
Guided and collaborated with a team of 4 for Propel’s product strategy. Product thinking and design were implemented for an inviting and easy experience.
> Research > Strategy > Wireframing > Prototyping > User Testing
English Teacher | Kyoei Elementary
March 2020 - January 2021
Taught English to Japanese students ages 6-13 years of age. English class was an opportunity for student to engage with a foreigner and understand what’s outside of Japan. Lessons were gamified to have students engaged in the material.
> Design thinking > Public speaking > Presentation skills
Art Director | Arizent (formerly SourceMedia)
February 2019 - March 2020
Collaborated with Illustrators, Animators, Video editors, and Journalists in designing stories promoted on the immersive storytelling platform, shorthand.
Collaborated with other Designers, Copywriters, Animators, and C-Suite in the re-branding of the company.
Directed, designed, and managed Marketing campaigns (Brochures, Infographics, Digital and Print Ads, White-papers, Email blasts, Digital stories for journalists) and increased:
Event conferences (Banking, M&A and Finance) department’s ticket sales and attendance.
The Editorial department’s sales subscription, engagement, as well as winning a Neal Award for the best single article ‘Keep Quiet.’
UX PROJECTS
UX Designer • Hikescape | Passion project
Oct 2021 - April 2022
Designed an app to inspire underrepresented groups to hike. By empathizing with the users and leading with curiosity, I learned how to increase motivation after 4 design iterations and 5 rounds of usability-testing.
> Design Research > Competitive Analysis > Affinity Mapping > User Personas > User Flows > Site-map > Sketching > Moodboard > Wireframes > Low & hi-fidelity Prototypes > Prototyping > Design > Usability Testing
EDUCATION
User Experience Design Certificate
Springboard
Bachelors of Fine Arts, Graphic Design
State University of New York College at Oswego
SKILLS
RESEARCH
User Research
User Testing
Secondary Research
Competitive Analysis
Surveys
UX METHODS
Affinity Mapping
User Personas
User Empathy Map
Site Mapping
Red-Routes
Wireframes
Prototyping
DESIGN
UI Design
Visual Design
Branding
Marketing
Data Visualization
TOOLS
Figma
Adobe XD
Sketch
Photoshop
Illustrator
InDesign
Invision
Marvel POP
Miro
Google Suite
Google Analytics
iMovie
LANGUAGES
English
Spanish
Pro bono Designer | LM Cafe
January 2025 - Present